Dior menswear: Kim Jones’ new look

The new creative director of Dior Homme finds inspiration in Monsieur Dior’s couture ateliers

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Kim Jones was appointed creative director of Dior Homme in March 2018, a mere few weeks following his departure at Louis Vuitton. Last weekend in Paris, the Central Saint Martins-trained designer made his Dior debut, presenting the brand's Spring 2019 menswear collection in Paris.

For the occasion, Dior pitched a round tent at La Garde Républicaine, historical home to the ceremonial unit of the French National Gendarmerie, on the right bank of the river Seine. At the tent's centre rose a 12-metre-high floral version of BFF, the fantastical teddy-bear like creature dreamt up by American artist and designer Brian Donnelly, better known as Kaws. For his gargantuan sculpture – its full floral coverage required 70,000 real pink flowers in full bloom – Kaws adapted his trademark BFF design slightly to resemble Christian Dior himself; in addition, he cast the founder's pet dog Bobby in white resin. Jones also tasked the artist to imagine a gold bee motif; a Pop art rendition of the brand's insect emblem features a balloon-like body and criss-cross eyes. The bee was just one of the Parisian maison's codes on show, as Jones deftly navigated his way through the brand's many signature details.

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