Shein: inside China’s e-commerce fashion giant

The brand has gone from ‘low-cost apparel merchant to global juggernaut’ in less than five years

The Shein app and website
Shein has overtaken Amazon as the most downloaded shopping app in the US
(Image credit: Justin Chin/Bloomberg via Getty Images)

With a market valuation of around $100bn, online fashion giant Shein is the world’s third most-valuable start-up after Elon Musk’s SpaceX and TikTok’s parent company Bytedance.

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