Lego lady scientists: ten more milestones for world's top toy

As Lego launches a female scientists series, here are ten more key turning points in Lego history

lego-scientist-edit.jpg

Lego is officially launching a series of tiny, plastic female scientists this August, including an astronomer, paleontologist and a chemist. The idea was submitted by Dr Ellen Kooijman, a geochemist in Stockholm, who recognised a gender gap in the toy set. For a toy company with an unhappy history when it comes to gender issues, the move has been hailed as a stereotype-busting breakthrough.

It comes after Lego notched up a record-breaking year, overtaking Mattel to become the largest toymaker in the world. The Danish company announced sales of £2.8bn and profits of £900m last year, up ten per cent on 2012, The Guardian reports – and that was before the Lego movie became a popular and critical success.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
Explore More