The rise of culturally specific dating apps

Japan, Iceland and China take individual approaches to matchmaking

Photo collage of a bride and groom in traditional Japanese dress. The bride's face is cut out, showing the background of a Japanese marriage license peeking through.
Young Japanese couples have an added pressure when trying to find a life partner: which name to choose
(Image credit: Illustration by Julia Wytrazek / Getty Images)

A new dating service has sprung up in Japan, aiming to get around the country’s ban on married couples having different surnames.

In a series of match-making events held this spring, every participant shared the same family name. The concept, the organisers said, is simply that “two people who already have the same last name won’t have to agonise over which one to use after marriage”.

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