Social media feeds full of hiking content and glorious views have contributed to a growing interest in the outdoors among young adults. But a worrying number of young people have also needed rescuing from mountainous regions.
Hiking influencers have become an “inadvertent source of inspiration” for their followers to take treks “without understanding the scale of the challenge” and that are “beyond their skill set”, said The i Paper.
#Hiking
Hiking posts can make the “toughest climbs look like a walk in the park”, said Kate Davis, from the Ramblers walking charity. While no influencer would “encourage novices” to take intermediate hikes without proper preparation, said The i Paper, not “everyone is honest” about their experiences.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
SUBSCRIBE & SAVE
Sign up for The Week's Free Newsletters
Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.
Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.
Latest Videos FromThe Week
For example, some content creators will “walk to a scenic spot” and “pose with merchandise” before heading back down, said Nige, who posts on TikTok as W33k3ndwanderer. This can “mislead viewers into thinking” that certain mountains with challenging inclines and scrambles are “easily accessible”.
This combination of misleading content and hikers unaware of factors like weather, technical clothing and time needed to complete a hike could be behind the rise in rescue call-outs.
‘Excitable explorers’
In the Scottish Highlands the number of “mountaineering incidents” involving the 17–25 age group has “nearly quadrupled since 2022”, said The Economist.
In England and Wales last year, 18 to 24-year-olds “kept mountain rescue services busy”, said The Times, with almost 400 incidents, “more than double the 166 in 2019”.
This trend of “excitable explorers” following in “influencers’ footsteps without fully understanding” what the hike entails has led to more rescue call-outs in the US, France, Italy and Switzerland.
Nathan Mburu, 24, a fitness influencer, told the BBC that he and his two friends being “overconfident” and “under-prepared” led to them getting into difficulty on Crib Goch in north Wales last year. The weather conditions quickly turned a “manageable day into something extremely dangerous”, resulting in the group being stuck on a ridge waiting nearly six hours for a rescue team to reach them.
Last year, nearly “a quarter of rescues” in England and Wales were the result of “slipping or tripping”, with common injuries being to the “ankles, lower legs and head”, said The Times. Almost “one in 10 incidents” was because of “poor equipment” and around 20% were due to “severe weather conditions”.
While it’s “great to see more young people going outdoors”, the question is how to make sure every hiker is prepared for the journey ahead. Since people “rarely use maps and compasses”, some parks are “developing signage with common routes”, said Nick Phillips, from Mountain Rescue England and Wales. An initiative will allow people hiking in the Lake District, Peak District and Wales to “scan a QR code” and “upload a map” on to their device with the route “they need to follow”.
