Peloton once again forced to respond after another TV character has an exercise bike-related heart attack

Peloton
(Image credit: Scott Heins/Getty Images)

Peloton just can't catch a break.

For the second time within two months, the company is responding to a television scene in which a fictional character suffers a heart attack after riding one of its bikes. In this case, the latest episode of Showtime's Billions depicts a character exercising on a Peloton bike and having a heart attack, although it's not fatal. The company on social media said "we did *not* agree for our brand or IP to be used" on Billions, nor did it provide equipment to the show.

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