Peloton just can't catch a break.
For the second time within two months, the company is responding to a television scene in which a fictional character suffers a heart attack after riding one of its bikes. In this case, the latest episode of Showtime's Billions depicts a character exercising on a Peloton bike and having a heart attack, although it's not fatal. The company on social media said "we did *not* agree for our brand or IP to be used" on Billions, nor did it provide equipment to the show.
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