Space ads could be coming to a sky near you

Making space for commercial profits

Illustrative collage of the map of the sky. The stars are arranged in constellations that spell out "BUY MORE"
Companies are looking to put ads in the sky
(Image credit: Illustration by Julia Wytrazek / Getty Images)

A sky full of ads? A Russian company has already taken the first step toward making this wild idea a reality. Space is the next frontier of free real estate for commercial purposes, though many are strongly against putting advertising infrastructure in the sky. However, without international regulation, giant floating billboards may just be the next profit-making scheme.

Written in the stars

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Devika Rao, The Week US

 Devika Rao has worked as a staff writer at The Week since 2022, covering science, the environment, climate and business. She previously worked as a policy associate for a nonprofit organization advocating for environmental action from a business perspective.