Confused uninsured people thought ObamaCare meant getting microchip implants
Istvan Bara /Hulton Archive, Getty Images


One of the Obama administration's biggest obstacles to getting people enrolled in new health insurance plans was the daunting educational outreach effort necessary to inform people of what in the heck ObamaCare even was. With such a massive overhaul of the nation's health care system, there was bound to be mass confusion, misinformation, and plain old ignorance. And indeed, even late last month, six in ten uninsured adults didn't even know the deadline to enroll in ObamaCare was only a few days away; only two-thirds knew the Affordable Care Act required people to get insurance or face a fine.
Spurred on by politically-motivated counter-narratives, the sheer extent of the confusion was incredible. (Remember those dreaded, though fictional, death panels?) Yet a weekend feature from The New York Times exploring how the swirling uncertainty suppressed ObamaCare participation among the poor offers one of the most astounding tidbits to date: Some poor people believed signing up for ObamaCare involved having microchips implanted in their bodies, like something out of a dystopian science fiction film.
Despite a terrible rollout, ObamaCare still managed to crack its 7 million enrollment goal by April 1. That said, it's worth wondering if enrollments would have climbed even higher had there not been so much confusion surrounding the health care law.
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Jon Terbush is an associate editor at TheWeek.com covering politics, sports, and other things he finds interesting. He has previously written for Talking Points Memo, Raw Story, and Business Insider.
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