AMC has already walked back its proposal to allow texting in theaters

AMC has new stand on texting while at the movies.

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last updated 16 April 2016

It took AMC Entertainment CEO Adam Aron a mere two days to realize that allowing texting in movie theaters might not be such a good idea. Following a frenzy of criticism on social media, Aron released a statement Friday decidedly ruling out his previous proposal. "We have heard loud and clear that this is a concept our audience does not want," Aron said in a statement, promising that his theaters wouldn't be allowing texting "today," "tomorrow," or "in the foreseeable future."

Initially, Aron thought that allowing texting in some theaters might make the experience more appealing to millennial moviegoers who you "can't tell... to turn off their cell phones." But after the public's overt display of disapproval, Aron says AMC will instead be enhancing its theaters in other ways, including more big screens, more comfortable seating, new food and drink options, and technological advancements.