Snapchat separates social from media in its biggest redesign yet

Snapchat.
(Image credit: Getty Images)

Snapchat is getting its biggest makeover yet, and it looks ... a lot like every other social media feed out there.

In a redesign preview unveiled Wednesday, Snapchat showed off a new algorithm-driven feed that puts users' closest friends and most-watched media partners first. Private messages and Stories from friends all live on one page to the left of the camera; the Discover page, full of professional media content, is to the right. Snap CEO Evan Spiegel called this strategy "separating social from media" in an Axios post Wednesday.

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Kathryn Krawczyk

Kathryn is a graduate of Syracuse University, with degrees in magazine journalism and information technology, along with hours to earn another degree after working at SU's independent paper The Daily Orange. She's currently recovering from a horse addiction while living in New York City, and likes to share her extremely dry sense of humor on Twitter.