After threatening to change its name for about a year and a half, Dunkin' Donuts has finally pulled the trigger.
The company announced Tuesday that starting in January, it will officially be known as just Dunkin'. A tweet posted to the official Dunkin' Donuts Twitter account said that "after 68 years of America running on Dunkin', we're moving to a first-name basis." Per CNN, this reflects the chain's efforts to re-brand itself as being "beverage-led," although the donuts are still staying on the menu. CEO David Hoffmann said the move is part of an effort to "modernize the Dunkin' experience for our customers," Business Insider reports.
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