Stephen Colbert, Jimmy Kimmel, and Trevor Noah aren't sure if Biden's #MAMA can beat Trump's #MAGA

Biden rolls out his MAMA slogan
(Image credit: Screenshots/YouTube/The Late Show, Jimmy Kimmel Live)

On Monday, a new candidate officially entered the 2020 presidential race, "and this time, we have heard his name before," Stephen Colbert said on Tuesday's Late Show. Joe Biden "was already the frontrunner before he declared," but new polls cement his lead.

On Good Morning America, Biden one-upped Trump's trademark slogan with "make American moral again," plus some other stuff. "Move over MAGA," Colbert said. "Because Biden's coming at you with MAMA-MARTTEOWWATDOTCTDOPATOPWD." It looks better on a hat, he demonstrated. "Trump wasted no time taking tweet-shots at Biden," but "going after Biden, it may not be a smart move for Trump," Colbert said, because political advisers warn singling out any top Democrats will just give them oxygen, "and let's be honest, at their ages, both Trump and Biden need all the oxygen they can get."

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Peter Weber, The Week US

Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.