Gap's attempt to bring the nation together with a red-and-blue hoodie is backfiring spectacularly

(Image credit: Screenshot/Twitter/Gap)

last updated 4 November 2020

It was only a matter of time before a brand made a very bad election tweet, and sure enough, the Gap came through on Wednesday morning. "The one thing we know is that together, we can move forward," the retailer tweeted with an accompanying photo of a Gap hoodie split down the middle with red on one side, and blue on the other:

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Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.

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