Jaguar cars will be fully electric by 2025

(Image credit: AP Photo/David Zalubowski, FILE)

published 16 February 2021

Jaguar Land Rover announced on Monday that by 2025, its luxury Jaguar brand will be all electric, while the Land Rover brand will release its first fully electric vehicle in 2024.

Chief Executive Thierry Bollore said the British company has "all the ingredients at our disposal to reimagine the business and the experiences our customers seek, to reimagine the benchmark of luxury."

Jaguar is celebrating its 86th anniversary in 2021, and over the last few years, the brand has been struggling due to lower sales, The Associated Press reports. British Transport Secretary Grant Shapps was thrilled by the company's announcement, saying it is a "huge step for British car manufacturing." This sentiment was echoed by the Society of Motor Manufacturers and Traders Chief Executive Mike Hawes, who said it will give "an injection of confidence" into a sector that was hit hard by the coronavirus pandemic.

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Catherine Garcia has worked as a senior writer at The Week since 2014. Her writing and reporting have appeared in Entertainment Weekly, The New York Times, Wirecutter, NBC News and "The Book of Jezebel," among others. She's a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.

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