David Sullivan, billionaire owner of West Ham United, has resigned as the football club’s co-chair to fight accusations by seven women of “sexually exploitative and predatory behaviour”.
A joint investigation by The Times and the BBC’s “Panorama” revealed claims that women were offered spots as “regular girls” in the tabloid newspapers he owned if they agreed to have sex with him. Two women were told that refusing would mean “damaging their future modelling careers”.
Sullivan “made a fortune from selling sex in the pre-internet world of adult magazines, films, telephone chat lines and newspapers filled with topless glamour models and teenage girls”, said the BBC. He was known as the “king of porn”.
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In a statement released by West Ham, Sullivan, 77, said he “categorically” denies all the allegations, which he characterised as “decades-old”, “factually incorrect and entirely false”.
“Many inside the game will be taking in the news of Sullivan’s departure,” said The Guardian, “and reflecting on how a pornographer managed to rise as high in the modern game as he did.”
‘Immoral earnings’
Sullivan, who was born in Cardiff and whose father was an RAF officer, grew up in South Wales, Essex and Hertfordshire, before being sent to boarding school aged 11. He was “short and shy” growing up, said The Times, and “experimented” with business from an early age, selling football memorabilia to students. “I stopped being shy when I was 22 and started to earn money,” he later said. “Money gives you confidence.”
After studying economics at Queen Mary College in east London and a short period working in advertising, he began selling “glossy prints” of topless models with university friend Bernard Hardingham. “In one week alone they made £26,000, the equivalent of more than £300,000 today.”
In 1973, their success “caught the attention of the authorities” and both were charged with conspiring to publish and post obscene materials and fined £50, said the BBC.
“By 25, Sullivan was a millionaire, and decided to branch into films,” said The Guardian. “Come Play With Me” was the “first, and most successful”, marketed as the “strongest sex comedy film ever produced and distributed in Britain”.
In 1982 Sullivan was convicted of “living off the immoral earnings of prostitution from massage parlours and jailed for nine months”, though he spent just 71 days in prison following an appeal. He has always maintained his innocence. “One headline at the time read: ‘King Porn is caged at last’,” said The Times. But this conviction “appeared to do little to suppress his ambition”.
Further allegations against Sullivan surfaced in a 1981 undercover investigation by the News of the World. Under the headline “Come to bed if you’re seeking a job”, it alleged that Sullivan had asked a woman for sex in exchange for a job, said The Times. Within 15 minutes of meeting reporter Tina Dalgleish, he allegedly asked: “So are you coming upstairs with me for 10 minutes to see what you can do?”
‘Mainstream’ success
Sullivan then turned to more “mainstream” publishing, founding the Sunday Sport in 1986, and five years later the Daily Sport, said the BBC. They ran a “mixture of bizarre, lurid and salacious stories with a steady diet of topless glamour models on many pages”. There was also a “Countdown to 16” feature, where “partially clothed” schoolgirls were shown before a full topless feature on their 16th birthday. The age limit for when models could legally appear topless was raised to 18 in 2004.
In 1993, Sullivan acquired a majority stake in Birmingham City, which was in administration, for £700,000. In 2010, having sold his Birmingham stake, he bought West Ham, alongside David and Ralph Gold, who ran the Ann Summers sex toys and lingerie empire.
Sullivan resigned as co-chair and director of West Ham on Saturday, saying in his statement that he was stepping down to apply his “full energy and attention on fighting these false allegations”. It has since been revealed that Sullivan has been “banned from having contact” with West Ham’s women’s and youth teams since 2023 due to “safeguarding concerns”, said the BBC.
Sullivan retains a 38.8% stake in West Ham, making him its largest shareholder. With a total net worth of £1.1 billion, together with his family, he is the 149th richest person in the UK, according to the 2026 Sunday Times Rich List.
