How to beat arrogant Uber: take back your digital identity

With HubID, you’ll decide what you’re going to share with retailers – and you’ll even charge them for it

Columnist Edie Lush

The hate campaign against Uber gathers like a Mexican wave rippling through a football stadium. Allegations of arrogance, sexism and privacy violations continue to roll through the tech world.

This week Uber executive Emil Michael was overheard suggesting that Uber’s critics might be silenced by digging up dirt on them. He was heard to say that Uber could spend “a million dollars” to help the company fight back against negative press by looking into journalists' “personal lives [and] families”.

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Edie Lush is a journalist and communications coach. She is executive editor of Hub Culture and has been associate editor of Spectator Business, a political analyst for Hedge Fund Omega Partners and UBS, and a reporter for Bloomberg Television.