Burning Desire: from those wonderful folks who brought you lung cancer…

In this revealing documentary, tobacco chiefs seem disturbingly reasonable in their pursuit of profit

A lit cigarette
(Image credit: 2013 AFP)

Why won't cigarette companies die? Despite countless good reasons to quit the habit, the tobacco industry still sells six trillion cigarettes a year, resulting in profits of £30 billion – and five million deaths.

If airlines or supermarkets killed even a fraction of that number of their customers they would be out of business in weeks. Yet big tobacco seems to be in rude health.

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Holden Frith is The Week’s digital director. He also makes regular appearances on “The Week Unwrapped”, speaking about subjects as diverse as vaccine development and bionic bomb-sniffing locusts. He joined The Week in 2013, spending five years editing the magazine’s website. Before that, he was deputy digital editor at The Sunday Times. He has also been TheTimes.co.uk’s technology editor and the launch editor of Wired magazine’s UK website. Holden has worked in journalism for nearly two decades, having started his professional career while completing an English literature degree at Cambridge University. He followed that with a master’s degree in journalism from Northwestern University in Chicago. A keen photographer, he also writes travel features whenever he gets the chance.