Get fit with Loro Piana

Italian luxury brand launches the art of wellbeing collection

Loro Piana
(Image credit: Lucy Sparks)

At Loro Piana, prestige materials have lineage. An innovative use of rare fibres has been a Loro Piana building block since the Piedmont-headquartered Italian luxury brand was first founded in 1924.

Cloud-like jumpers knitted from rare baby cashmere are a calling card, so are slip-on moccasins, their pale latex soles matched with unlined suede uppers. Elsewhere, a taste for adventure and exploration has long underscored the brand’s ethos: the result of two decades of research, Loro Piana’s trademarked Storm System renders natural fabrics weatherproof, protected during open-air escapades on terra firma or when sailing – in itself another Loro Piana speciality.

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