Quality time: The rise and rise of Rolex

Brian Duffy, CEO of watch and jewellery retailers Aurum, explains his enduring fondness for Rolex

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My first luxury watch was a Rolex steel Datejust (pictured below). I used to guard it, as I thought it was very delicate and precious, but I soon realised it was virtually indestructible. There was nothing you couldn't do while wearing it. I literally never took it off, and wore it while showering, swimming, gardening. I still have it and wear it occasionally, and have a great deal of affection for it, and the brand in general.

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