Waitrose vs. M&S: 'battle for the middle class'

Marks & Spencer is eating away at Waitrose's traditional customer base

Woman shopping in Waitrose
M&S and Waitrose are 'scrabbling' for the same middle- and upper-class customer base
(Image credit: Alex Segre/UCG/Universal Images Group via Getty Images)

It's "shopping trolleys at dawn" for Waitrose and Marks & Spencer, the country's "most aspirational supermarkets", said columnist Xanthe Clay in The Telegraph.

Marks & Spencer is successfully chipping away at Waitrose's traditional customer base, growing its market share to 3.8% in January to match its rival for the first time, according to NielsenIQ data.

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