Neurocosmetics: the beauty trend blending mental health and skin care

Could a moisturizer really shift your mood?

Assorted glass bottles with cosmetic liquids, serum or gel
Is the key to happiness inside skin care products?
(Image credit: Olena Malik / Getty Images)

Self-care and skin care rituals have long been connected to improving mood and mental health. But what if the products themselves directly affected your emotions? An emerging beauty trend called neurocosmetics may be the answer to taking the relationship between beauty and the mind to a whole new level.

What are neurocosmetics?

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Theara Coleman, The Week US

Theara Coleman has worked as a staff writer at The Week since September 2022. She frequently writes about technology, education, literature and general news. She was previously a contributing writer and assistant editor at Honeysuckle Magazine, where she covered racial politics and cannabis industry news.