Fox & Friends guest pitches new concept for Nike ads: Ditch Kaepernick, 'put Jesus on there'

Brock Gillespie discusses Colin Kaepernick Nike ad on Fox and Friends
(Image credit: Screenshot/@Kilmeade on Twitter)

Fox & Friends thinks Nike's sales could benefit from a little divine intervention.

In a Thursday segment, former professional basketball player Brock Gillespie discussed why it was a bad idea for Nike to choose former San Francisco 49ers quarterback Colin Kaepernick as one of the faces of its 30th anniversary "Just Do It" ad campaign. Specifically, Gillespie and host Brian Kilmeade weren't so sure that Kaepernick was the right choice to say "believe in something, even if it means sacrificing everything" in a new commercial.

"Colin Kaepernick did not sacrifice anything," Gillespie asserted. He added that Nike "misassessed middle America," much like "the folks running the Hillary Clinton campaign." If the Nike elites want an ad campaign about sacrifice, he continued, "why don't they go all the way, if this is Nike, put Jesus on there."

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Kaepernick is suing the NFL, accusing owners of conspiring to keep him off the field over his repeated protests of police brutality and racial inequality during the national anthem. Kilmeade called his cause "fine," but said police officers sacrifice much more. Watch the full segment below, via Fox News. Summer Meza

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Summer Meza, The Week US

Summer Meza has worked at The Week since 2018, serving as a staff writer, a news writer and currently the deputy editor. As a proud news generalist, she edits everything from political punditry and science news to personal finance advice and film reviews. Summer has previously written for Newsweek and the Seattle Post-Intelligencer, covering national politics, transportation and the cannabis industry.