Marvel has one more shot at overtaking Avatar at the box office with Avengers: Endgame.
Marvel Studios President Kevin Feige on Wednesday told ComicBook.com and Screen Rant that new footage is being added to Avengers: Endgame in theaters next weekend, which will be accompanied by a "bit of a marketing push." This won't exactly be an "extended cut" but instead a version of the film "with a few new things at the end," he explained.
"If you stay and watch the movie, after the credits, there'll be a deleted scene, a little tribute, and a few surprises," Feige told Screen Rant.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Feige didn't provide any more information about the new footage. The directors of Avengers: Endgame, Joe and Anthony Russo, previously noted that they didn't cut much out of the three-hour film, estimating in an interview with Collider that about five minutes of deleted scenes would be included on the blu-ray.
This new theatrical experience seems to be a clear effort to push Avengers: Endgame past Avatar's record of highest-grossing film of all time. Endgame is currently just over $40 million short of Avatar's crown, but as it began slowing down at the box office following a record-breaking opening, most box office analysts agreed the Marvel film was now unlikely to topple James Cameron's sci-fi epic.
But could this be enough to make a difference? That will likely depend on what, exactly, the scene and the "surprises" are, although raking in another $40 million with such a minor upgrade may be challenging, especially since Endgame will be released digitally just a few weeks later. It does help that the new release will come shortly before Spider-Man: Far From Home, though, which could draw some viewers back for one last viewing before this follow-up.
Regardless of whether this bid is successful, Disney owns both Avatar and Avengers: Endgame, making the studio's place at the top of the box office charts inevitable.
-
August 24 editorial cartoonsCartoons Sunday's political cartoons include Putin at Donald Trump's circus, gallons of whitewash, and a foldable cartoon
-
5 Post Office-approved cartoons about mail-in votingCartoons Artists take on reverse logic, Putin's election advice, and more
-
The battle of the weight-loss drugsTalking Point Can Novo Nordisk and Eli Lilly regain their former stock market glory? A lot is riding on next year's pills
-
Florida erases rainbow crosswalk at Pulse nightclubSpeed Read The colorful crosswalk was outside the former LGBTQ nightclub where 49 people were killed in a 2016 shooting
-
Trump says Smithsonian too focused on slavery's illsSpeed Read The president would prefer the museum to highlight 'success,' 'brightness' and 'the future'
-
Trump to host Kennedy Honors for Kiss, StalloneSpeed Read Actor Sylvester Stallone and the glam-rock band Kiss were among those named as this year's inductees
-
White House seeks to bend Smithsonian to Trump's viewSpeed Read The Smithsonian Institution's 21 museums are under review to ensure their content aligns with the president's interpretation of American history
-
Charlamagne Tha God irks Trump with Epstein talkSpeed Read The radio host said the Jeffrey Epstein scandal could help 'traditional conservatives' take back the Republican Party
-
CBS cancels Colbert's 'Late Show'Speed Read 'The Late Show with Stephen Colbert' is ending next year
-
Shakespeare not an absent spouse, study proposesspeed read A letter fragment suggests that the Shakespeares lived together all along, says scholar Matthew Steggle
-
New Mexico to investigate death of Gene Hackman, wifespeed read The Oscar-winning actor and his wife Betsy Arakawa were found dead in their home with no signs of foul play
