Beyond the ice bucket: how to maximise charity donations

There are more efficient ways to give money to charity. Here's how maximise gain and minimise pain

Ice Bucket challenge in Australia
(Image credit: Scott Barbour/Getty Images)

Few people with an internet connection remain unaware of the ALS ice bucket challenge. Every news site and social network is full of videos of celebrities and ordinary people throwing iced water over their heads, and £60m has been raised for the ALS Association, an American motor neurone disease charity.

However, a survey has revealed that almost half the people who have taken part in the ice bucket challenge haven’t donated to charity. While campaigns like this can be hugely beneficial – many UK-based organisations are now encouraging their supporters to take the ice bucket challenge to raise money for them – it is regular, thought-out donations that provide the lifeblood for many charities.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
Explore More