Cometh the hour: Roger Dubuis' timely pop-up at Harrods

Dorothee Henrio, the Swiss manufacture's marketing director, on the inspiration for the space and the two watches launched in its honour

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This is the first time we've launched a pop-up of this scale in Harrods. We envisaged a space that would be neither a boutique nor fully centred on product – a way we could visually explain the brand to the customer. That's how we came up with the idea for our takeover of the store's Brompton Road windows – they feature a neon display that incorporates key elements such as the signature star that appears on the dial of our Excalibur watch.

Roger Dubuis is known for its skeleton watches and the Excalibur collection, with its strong, architectural identity and transparent dial, was a muse for the design of the pop-up. It conveys that transparency, but in an inviting way – it's welcoming without being too exposed.

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