Brach Paris hotel review: everything you need, before you need it

A hotel that is at once raw and romantic, modern, minimalist and unconventional

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Evok, the hospitality group behind the small but perfect belle epoque inspired Nolinski in Paris’ Opera district, specialises in luxury hotels that resonate with the spirit of their surroundings. The character of each of Evok’s properties is a reflection of the property itself, as well as the neighbourhood in which it sits.

At Brach, design auteur Philippe Starck has crafted a world of effortlessly louche luxe from the grim, unpromising brutalism of a 1970s postal sorting office, bringing hip, high-end, urban chic to the heart of Paris’ (occasionally) staid 16th arrondissement.

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