The Week contest: Haunted profits

This week's question: Running a haunted house can be a scary business, a recent Wall Street Journal story noted, with 60 percent of new fright sites failing within three years. If a haunted house mogul were to write a book on the art of turning customers' screams into healthy profits, what would it be titled?

Click here to see the results of last week's contest: AI concerto

RESULTS:

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up

THE WINNER: "Shriekonomics"

Rose Gabeletto, Nemacolin, Pennsylvania

SECOND PLACE: "Scaredy Cash"

Walter Smith, Washington, D.C.

THIRD PLACE: "Cashing in on Mummies, for Dummies"

Maureen McNelis, Rockaway Park, New York

HONORABLE MENTIONS:

"Scaring Their Assets Off"

Barry Cutler, Palm Desert, California

"Eeking Out a Living"

Andrea Carla Michaels, San Francisco, California

"Think and Go Witch"

Kate Coppola, Belle Mead, New Jersey

"Chills, Thrills and Dollar Bills"

Patty Oberhausen, Fort Wayne, Indiana

"Haunt 'em Mechanics"

Erica Avery, Greenfield, Massachusetts

"Field of Screams"

Michael Rouse, Troy, Michigan

"Fright on the Money"

Peter Gordon, Great Neck, New York

"Seven Habits of Highly Effective Scaremongers"

Ken Kellam III, Dallas, Texas

"The Four-Hour Lurk Week"

Rebecca Burgan, Grass Valley, California

"Monster Cash"

Rob Huffman, Fredericksburg, Virginia

"Monsters, Inc."

Mike Meredith, Bainbridge Island, Washington

"The Little Shop of Horrors That Could"

Bruce Carlson, Alexandria, Virginia

"Things That Go 'Ka-Ching!' In The Night"

Daniel Hicks, Randolph, Massachusetts

"There's Gold in Them Thar Thrills"

Dave Jemo,Sr., Hobe Island, Florida

"Cashing In On Mummies, For Dummies"

Maureen McNelis, Rockaway Park, New York

"Scare Today, Gold Tomorrow"

Joe Sardina, Carlsbad, California

"Blair Wealth Project"

Paul Myers, Great Falls, Virginia