The Philadelphia 76ers will have StubHub ads on their jerseys starting in 2017, an anonymous league official told Bloomberg News. The deal would be the first since the National Basketball Association approved 2.5-by-2.5-inch advertisement patches in April as part of a three-year pilot program.
StubHub reportedly agreed to pay $5 million per year. Ads are expected to bring in an extra $150 million in annual revenue for the NBA, the first major U.S. professional league to permit ads on game-day jerseys.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Create an account with the same email registered to your subscription to unlock access.
-
Post Office's Capture software to be reviewed over 'glitches'Speed Read Solicitor representing accused postmasters says flaws in the IT system follow 'very similar pattern' to Horizon
-
Empty-nest boomers aren't selling their big homesSpeed Read Most Americans 60 and older do not intend to move, according to a recent survey
-
Brazil accuses Musk of 'disinformation campaign'Speed Read A Brazilian Supreme Court judge has opened an inquiry into Elon Musk and X
-
Disney board fends off Peltz infiltration bidSpeed Read Disney CEO Bob Iger has defeated activist investor Nelson Peltz in a contentious proxy battle
-
Disney and DeSantis reach detenteSpeed Read The Florida governor and Disney settle a yearslong litigation over control of the tourism district
-
Visa and Mastercard agree to lower swipe feesSpeed Read The companies will cap the fees they charge businesses when customers use their credit cards
-
Reddit IPO values social media site at $6.4 billionSpeed Read The company makes its public debut on the New York Stock Exchange
-
Housing costs: the root of US economic malaise?speed read Many voters are troubled by the housing affordability crisis
