The Philadelphia 76ers have reportedly landed the NBA's first jersey ad deal

76ers make deal for ads on jerseys.
(Image credit: Mitchell Leff/Getty Images)

The Philadelphia 76ers will have StubHub ads on their jerseys starting in 2017, an anonymous league official told Bloomberg News. The deal would be the first since the National Basketball Association approved 2.5-by-2.5-inch advertisement patches in April as part of a three-year pilot program.

StubHub reportedly agreed to pay $5 million per year. Ads are expected to bring in an extra $150 million in annual revenue for the NBA, the first major U.S. professional league to permit ads on game-day jerseys.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
Explore More
Julie Kliegman

Julie Kliegman is a freelance writer based in New York. Her work has appeared in BuzzFeed, Vox, Mental Floss, Paste, the Tampa Bay Times and PolitiFact. Her cats can do somersaults.