Swedish furniture giant Ikea took the concept of "retail therapy" literally in its new advertising campaign, which renames the company's products with the most popular relationship questions on Google.
A double bed normally called Oppland, for example, is now named "How to have a happy relationship." There's a pair of scissors for those who googled "My son plays too much computer games" — a little cord-cutting, perhaps? — as well as champagne glasses for "When children leave home;" a lantern for "My boyfriend doesn't see me;" and, more ominously, a drill set for "Hard to get teenager out of bed."
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