London Marathon exchanges plastic bottles for edible seaweed pouches

London Marathon runners.
(Image credit: Jeff Spicer/Getty Images)

At the London Marathon on Sunday, runners weren't just handed plastic water bottles to quench their thirst — they also had the chance to try a new, edible pouch made from seaweed extracts filled with a sports drink.

Organizers wanted to do something about the amount of plastic that is left at the end of the marathon, and decided to try the Ooho capsules, created by the London-based startup Skipping Rocks Lab. Their edible capsules are made from the "building blocks of seaweed," co-founder Rodrigo Garcia Gonzalez told CNN. "We remove all the green stuff and the smelly stuff." The resulting pouch is tasteless, and can hold a variety of liquids.

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Catherine Garcia, The Week US

Catherine Garcia is night editor for TheWeek.com. Her writing and reporting has appeared in Entertainment Weekly and EW.com, The New York Times, The Book of Jezebel, and other publications. A Southern California native, Catherine is a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.