The campaign team for Senate Minority Leader Mitch McConnell (R-Ky.) has released a web video in which staffers do the Harlem Shake, in a bid to capitalize on a meme that, if not already in its death throes, has surely received what amounts to a stake in the heart. After all, there is little that screams zany fun times less than McConnell, the poker-faced senator whose only meme-tastic moment was the time when The Daily Caller published a slideshow called, "Turtles that look like Mitch McConnell."
"We are putting it out because we plan to work hard but also plan to have a lot of fun," campaign manager Jesse Benton tells CNN. Benton also claims that the participants in the video, who have dressed up as Rosie the Riveter, Captain America, Abraham Lincoln, and other patriotic personages, are college Republicans who "approached us about shooting it because they are all fired up to volunteer for Team Mitch!"
While a fluency in pop culture has its obvious political benefits — just watch the crowd erupt as a young Barack Obama brushes some imaginary dirt off his shoulder — Republicans seem particularly maladroit when it comes to engaging the youth vote. And let's face it: Mitch McConnell is never, ever going to be cool.
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- The mystery behind China's aggressive push into space
- Here's the schedule very successful people follow every day
- The best places to find love — and lust — according to science
- What would a U.S.-Russia war look like?
- How the battle for religious freedom became a nonsensical free-for-all
- What religious traditionalists can teach us about sex
- 10 things you need to know today: July 30, 2014
- Pay yourself first: The habit that can help you build wealth
- 7 grammar rules you really should pay attention to
- Why GOP reformers are bound to fail
Subscribe to the Week