The campaign team for Senate Minority Leader Mitch McConnell (R-Ky.) has released a web video in which staffers do the Harlem Shake, in a bid to capitalize on a meme that, if not already in its death throes, has surely received what amounts to a stake in the heart. After all, there is little that screams zany fun times less than McConnell, the poker-faced senator whose only meme-tastic moment was the time when The Daily Caller published a slideshow called, "Turtles that look like Mitch McConnell."
"We are putting it out because we plan to work hard but also plan to have a lot of fun," campaign manager Jesse Benton tells CNN. Benton also claims that the participants in the video, who have dressed up as Rosie the Riveter, Captain America, Abraham Lincoln, and other patriotic personages, are college Republicans who "approached us about shooting it because they are all fired up to volunteer for Team Mitch!"
While a fluency in pop culture has its obvious political benefits — just watch the crowd erupt as a young Barack Obama brushes some imaginary dirt off his shoulder — Republicans seem particularly maladroit when it comes to engaging the youth vote. And let's face it: Mitch McConnell is never, ever going to be cool.
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- 7 language habits that reveal your age
- The 11 worst fast food restaurants in America
- I hate Ayn Rand — but here's why my fellow conservatives love her
- Here's the schedule very successful people follow every day
- 7 grammar rules you really should pay attention to
- 7 things the world's happiest people do every day
- Why Peter Capaldi has a bigger challenge than any Doctor Who in history
- A scientific fact-check of 2001: A Space Odyssey
- The biggest lesson Obama failed to learn from Bush
- The weird obsession that's ruining the GOP
Subscribe to the Week