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The DreamToys of 2022 have been unveiled by the Toy Retailers Association – and some old favourites have made it on the shortlist.
Evergreen brands such as Barbie, PAW Patrol, Pokémon and LEGO Star Wars are included, as well as popular newcomers including Jiggly Pets GiGi the Giraffe, Squishmallows and the Heroes of Goo Jit Zu.
Selected by an independent panel of retailers and toy experts, the annual DreamToys selection is the “most authoritative predictive list” of what items will be popular each Christmas, said Toy World. Pricing has been a “strong consideration” this year, the industry magazine reported.
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Featuring an “exciting mixture of classic toys and the year’s biggest brands”, the DreamToys 2022 list “encapsulates what we believe will be the most sought-after products this Christmas”, said Paul Reader, chair of the DreamToys selection committee. The panel of experts took cost “into consideration”, he continued, following a “challenging year for many families”.
Wth eight of the top 12 items priced under £35, “we feel we’ve selected the best toys to delight children this Christmas while suiting different budgets”, Reader added.
Here are the 2022 DreamToys shortlist of 12 top toys, in alphabetical order, as published by the Toy Retailers Association.
Swipe to scroll horizontally
Product name
Supplier
RRP
Barbie Cutie Reveal Doll
Mattel UK
£32.99
Gabby’s Purrfect Dollhouse
Spin Master Toys UK
£79.99
Heroes of Goo Jit Zu Goo Shifters Hero Pack
Character Options
£10.99
Jiggly Pets GiGi the Giraffe
Character Options
£27.99
Little Live Pets – Mama Surprise
MooseToys
£64.99
Magic Mixies Mixlings Magic Castle Playset
MooseToys
£29.99
PAW Patrol Big Truck Pups Themed Vehicles
Spin Master Toys UK
£17.99
Pokémon Elite Trainer Box
Asmodee UK
£42.50
Rainbow High Series 4 Fashion Dolls
MGA Entertainment
£31.99
Sink N’ Sand Game
Spin Master Toys UK
£19.99
Original 7.5” Squishmallows
Jazwares
£7.99
LEGO Star Wars Hoth AT-ST
LEGO Company
£44.99
1. Barbie Cutie Reveal Doll
Mattel UK: £32.99
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Mike Starling is the former digital features editor at The Week. He started his career in 2001 in Gloucestershire as a sports reporter and sub-editor and has held various roles as a writer and editor at news, travel and B2B publications. He has spoken at a number of sports business conferences and also worked as a consultant creating sports travel content for tourism boards. International experience includes spells living and working in Dubai, UAE; Brisbane, Australia; and Beirut, Lebanon.
