Elemental magic: Make-up looks to nature

Cast off those chemicals – nourishing plant and mineral extracts are what define tomorrow’s luxury cosmetics

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In recent years, our insatiable quest for better skin, health and bodies has given way to a more holistic outlook on wellbeing, as a rise in interest towards fitness and mindfulness continues to positively influence the market. Questioning our food sources, retail supply chains and indeed our own thought processes has led to a new generation of luxury being redefined through sustainability and minimalism. This year, a handful of beauty brands are challenging us to take a deep look into our make-up bag and ask the same questions. Welcome to the new wave of natural.

As pioneers of change, global beauty brands old and new have embarked on a mission to revolutionise the cosmetics industry. Raw ingredients and natural preservatives replace potentially harmful parabens at Kjaer Weis, where synthetic fragrances are also swapped for wildflower extracts. Meanwhile, minerals, oils and plant segments have lent a hand in developing the science behind skin technology at Perricone MD. It seems 2017 will be defined by its "no make-up make-up" trend as we shift our focus to beauty from the inside-out.

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